Marketing Student, Musician & Music Business Professional in the Making
My name is Atara Beserglik and I am currently pursuing an MSc in Marketing at the London School of Economics and Political Science (LSE). My background in marketing and psychology, combined with my own experience as a musician, performer, and songwriter, gives me a unique perspective on the music industry that balances strategy with artistry.
Alongside writing and performing, I have organised live events and run social media campaigns to promote artists and share their stories. These experiences have shown me the industry from both the stage and behind the scenes, as well as the impact that thoughtful planning and creative vision can have.
I am particularly interested in artist development, creative direction, and building stronger connections between musicians and their audiences. My goal is to draw on both my artistic and business experience to create fresh marketing approaches that amplify voices, support new talent, and keep music meaningful.
On this site you will find my CV, a selection of projects I have been involved in, and my contact details. Feel free to reach out, I am always open to connecting!
Atara Beserglik 